“If you have any doubt that the hashtag is a frighteningly powerful tool in our modern vocabulary, imagine a person you care about texting you that song’s title line out of the blue: “You’re beautiful.” Now think of the same person texting, “You’re #beautiful.” The second one is jokey, ironic, distant—and hey, maybe that’s what that person was going for. But it also hammers home that point that the internet too often asserts: You’re not as original as you once thought. “Beautiful” is analog, unquantifiable, one-in-a-million. #Beautiful, on the other hand, is crowded terrain. Ten more people have just tweeted about something or someone #beautiful since you started reading this sentence.”
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Thanks to Twitter, the hashtag has become an important linguistic shortcut. But while everyone from Robin Thicke to Beyoncé has used the symbol as part of their art, only a few have truly taken advantage of its culture-jamming possibilities.
Via @pitchforkmedia
(via npr)